Know how about Branding & Employer Branding

Yellow background with black text discussing branding and marketing. The text reads: "Branding is what and how you offer (value). Marketing / PR is the communication of your offering (value)." There is a small black shape at the bottom with white tex
Yellow background with black text stating, "85% of customers say the experience a company provides is as important as its product / service."
Yellow background with black text about a Rockefeller University study on how people remember different senses, emphasizing the importance of olfactory branding in marketing.
Yellow background with black text highlighting the benefits of a good organizational culture, including increases in productivity, customer ratings, and company revenues.
Quote about brands existing in the space between how people perceive themselves and how they behave, attributed to Jasmine Bina, with branding and article information.
Slide presentation titled "Impact of UX on Business Success: Airbnb's Game-Changing Moment" with points about Airbnb's growth, improved user experience, action steps taken like hiring a professional camera, achieving a 2x booking increase, and key ta
A page of text explaining how strong brands address cognitive dissonance. It discusses three ways to solve this psychological conflict: changing beliefs, changing actions, and changing perceptions, with descriptions of each method.
Text from a book discussing pathways to influence consumer behavior, emphasizing adapting actions to align with beliefs without changing perceptions.
A person wearing a yellow jacket stands in front of a red Rivian vehicle parked on a city street, with urban buildings in the background.
Flowchart explaining perceived customer value, including product, services, personnel, and image value combined as total customer benefit, with costs like monetary, time, energy, and psychic, totaling to customer delivered value.
Quote about leverage and independent variables by Jean-Louis Rawlence, with a brief introduction about the podcast episode 'Unseen Unknown,' and a logo with the initials 'CB' in a teal square.
Facts about branding. The success rate of selling to an existing customer is 60-70%, whereas for a new customer, it's only 5-20%. #branding #userexperience #customer #marketing #business